Strengthening brand bonds
Strengthening brand bonds through community and (friendly) competition. With multi-day excursions for elite enthusiasts to go on all-expenses paid trips to try new equipment and gear and practice their sport.
Nike Run Club Special Event: Montauk Project
The Nike Run Club’s Montauk Project was an exclusive, high-energy event that brought runners together for a unique blend of performance and community. Set against the scenic backdrop of Montauk, the event combined expert coaching, innovative Nike gear trials, and immersive group runs to inspire and empower athletes of all levels. It was a celebration of the running lifestyle, blending grit and luxury in a way only Nike can.
NIKE LACROSSE
“The Ride” was a premier, invite-only event held at Nike’s World Headquarters, designed to spotlight and nurture the top high school lacrosse players in the country. The event featured advanced training sessions, expert-led coaching, and intense competition, offering athletes a well-rounded experience that blended skill enhancement with exposure to Nike’s forward-thinking approach to sports. Attendees also toured Nike’s campus and interacted with the latest lacrosse equipment, fully immersing themselves in the brand’s dynamic lacrosse culture.
Event experiential details were concepted as well as product marketing were designed and produced for each project.
Nike loves sports, period. Nike Run Club and LaCrosse (LAX) initiatives created multi-day excursions where athletes could learn from top coaches, try out the latest gear and compete.
Creating a space for community and opening up conversations direct with MSNBC hosts and with one another. MSNBC sought to capture attention and affection of EssenceFest goers and not only host their regular programming live on-site, but also engage the community directly.
A true leader in digital and social media within the luxury fashion space, Michael Kors was the first brand to launch an Instagram ad. MK forged immediate and strong presences on Facebook, Twitter, and WeChat. This digital-first approach solidified Michael Kors’ reputation for blending accessibility with aspirational luxury.
Two legacy industrial brands transformed into a unified, future-forward identity positioned as an innovation leader in advanced materials. A bold new brand strategy, visual identity, and messaging framework to communicates Alkegen’s mission of sustainability and high-performance solutions across global markets.
An interactive digital experience designed to help young men discover their personal grooming style through a fun and engaging quiz. Combining custom content and Axe’s signature bold and playful branding, the tool provided users with tailored product suggestions and styling tips. This initiative reinforced Axe’s position as a go-to brand for confidence and self-expression in men’s grooming.
