A heavyweight social media presence in luxury fashion

Michael Kors’ social media presence on Instagram, Facebook, Twitter, and WeChat to engaged global audiences and innovated the digital space. An early adopter of Instagram advertising Kors was the first to use the platform’s ad service in 2013, setting the stage for visually-driven campaigns. We effectively blended luxury with accessibility, using luxury imagery, influencer partnerships, and interactive campaigns to drive engagement. #InstaKors allowed users to shop directly from Instagram posts, bridging the gap between social media and e-commerce. #AllAccessKors embraced real-time engagement, live-posting from runway shows and exclusive events while encouraging user participation through hashtags and contests. This period marked Michael Kors as a digital leader in the luxury fashion space.

Custom Photoshoot for Web and Social

Custom photography campaigns were concepted, designed, and directed for Michael Kors’ Instagram and WeChat accounts as well as .com

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NIKE EVENTS

Nike loves sports, period. Nike Run Club and LaCrosse (LAX) initiatives created multi-day excursions where athletes could learn from top coaches, try out the latest gear and compete.

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MSNBC

Creating a space for community and opening up conversations direct with MSNBC hosts and with one another. MSNBC sought to capture attention and affection of EssenceFest goers and not only host their regular programming live on-site, but also engage the community directly.

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MICHAEL KORS

A true leader in digital and social media within the luxury fashion space, Michael Kors was the first brand to launch an Instagram ad. MK forged immediate and strong presences on Facebook, Twitter, and WeChat. This digital-first approach solidified Michael Kors’ reputation for blending accessibility with aspirational luxury.

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Alkegen

Two legacy industrial brands transformed into a unified, future-forward identity positioned as an innovation leader in advanced materials. A bold new brand strategy, visual identity, and messaging framework to communicates Alkegen’s mission of sustainability and high-performance solutions across global markets.

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AXE HAIR CARE

An interactive digital experience designed to help young men discover their personal grooming style through a fun and engaging quiz. Combining custom content and Axe’s signature bold and playful branding, the tool provided users with tailored product suggestions and styling tips. This initiative reinforced Axe’s position as a go-to brand for confidence and self-expression in men’s grooming.

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MICHAEL KORS

Social Media

More projects

NIKE EVENTS

MSNBC

MICHAEL KORS

Alkegen

AXE HAIR CARE