Expanding the brand
The Borgata Casino brand was already strong. We helped expand the brand by adding Borgata Free Casino to their digital offerings complete with brand style guides and usage in order to stand out from their competitors in this space while maintaining Borgata’s overall prestige and excitement.
Nike loves sports, period. Nike Run Club and LaCrosse (LAX) initiatives created multi-day excursions where athletes could learn from top coaches, try out the latest gear and compete.
Creating a space for community and opening up conversations direct with MSNBC hosts and with one another. MSNBC sought to capture attention and affection of EssenceFest goers and not only host their regular programming live on-site, but also engage the community directly.
A true leader in digital and social media within the luxury fashion space, Michael Kors was the first brand to launch an Instagram ad. MK forged immediate and strong presences on Facebook, Twitter, and WeChat. This digital-first approach solidified Michael Kors’ reputation for blending accessibility with aspirational luxury.
Two legacy industrial brands transformed into a unified, future-forward identity positioned as an innovation leader in advanced materials. A bold new brand strategy, visual identity, and messaging framework to communicates Alkegen’s mission of sustainability and high-performance solutions across global markets.
An interactive digital experience designed to help young men discover their personal grooming style through a fun and engaging quiz. Combining custom content and Axe’s signature bold and playful branding, the tool provided users with tailored product suggestions and styling tips. This initiative reinforced Axe’s position as a go-to brand for confidence and self-expression in men’s grooming.
