Looking good made easy
The AXE Style Finder project was grounded in deep user research to understand young men’s grooming habits, concerns, and aspirations. By exploring their anxieties around personal appearance and the desire to fit into or stand out within niche style groups, we crafted a tailored digital experiences and surfaced content that resonated with their unique needs.
We uncovered critical insights into their grooming journeys—from the influence of cultural trends to the emotional stakes of self-expression to inform the development of an intuitive, gamified style quiz that empowered users to discover their perfect hair styling products. This tool didn’t just recommend products; it built confidence by offering practical, personalized guidance aligned with their individual style goals, creating a memorable, impactful connection with the AXE brand.
Building confidence by offering practical, personalized guidance aligned to individual style goals
Through an online quiz, we guided users to products and content like how-to videos and full style influencers to make hair style part of young men’s overall style aspirations and realities.
Nike loves sports, period. Nike Run Club and LaCrosse (LAX) initiatives created multi-day excursions where athletes could learn from top coaches, try out the latest gear and compete.
Creating a space for community and opening up conversations direct with MSNBC hosts and with one another. MSNBC sought to capture attention and affection of EssenceFest goers and not only host their regular programming live on-site, but also engage the community directly.
A true leader in digital and social media within the luxury fashion space, Michael Kors was the first brand to launch an Instagram ad. MK forged immediate and strong presences on Facebook, Twitter, and WeChat. This digital-first approach solidified Michael Kors’ reputation for blending accessibility with aspirational luxury.
Two legacy industrial brands transformed into a unified, future-forward identity positioned as an innovation leader in advanced materials. A bold new brand strategy, visual identity, and messaging framework to communicates Alkegen’s mission of sustainability and high-performance solutions across global markets.
An interactive digital experience designed to help young men discover their personal grooming style through a fun and engaging quiz. Combining custom content and Axe’s signature bold and playful branding, the tool provided users with tailored product suggestions and styling tips. This initiative reinforced Axe’s position as a go-to brand for confidence and self-expression in men’s grooming.
